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Marko van Deventer

Publications (10)

Antecedents of Facebook advertising usage amongst South African SMME owners/managers
Article scientifique · 2025
Differences in Generation Y male and female customers’ perceived mobile banking trust, information, and system quality
Article scientifique · 2024
South African Generation Y students’ behavioral intentions to use university websites
Article scientifique · 2023
Customer loyalty and trust in South African retail banking
Article scientifique · 2023
Factors influencing Generation Y male students’ fashion leadership: A marketing case
Article scientifique · 2022
Mobile banking behavioral usage intention among South African Generation Y consumers
Article scientifique · 2022
Validating brand identification and personality scale within the South African retail-banking context
Article scientifique · 2021
Modeling the factors that explain customer loyalty in retail banking
Article scientifique · 2021
Antecedents of attitudes towards and usage behavior of mobile banking amongst Generation Y students
Article scientifique · 2017
Influence of perceived integrity and perceived system quality on Generation Y students’ perceived trust in mobile banking in South Africa
Article scientifique · 2017

Domaines principaux

Sciences mathématiques et statistiques5 Informatique et sciences numériques5 Sciences économiques et de gestion4 Sciences sociales et comportementales1

Statistiques

Consultations22
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