THE IMPACT OF AIRCRAFT CABIN DIGITALIZATION ON IMPROVING PASSENGER EXPERIENCE IN EGYPTAIR

This study aims to investigate the impact of aircraft cabin digitalization (smart electronically dimmable windows, intelligent seats, smart overhead bins, radio-frequency identification tags for luggage tracking, futuristic intelligent seats, and inflight virtual reality) on improving the inflight passenger experience in EgyptAir, as well as measuring passengers' interest in using digital cabins. Furthermore, exploring passengers’ intention to pay to use digital services, including futuristic intelligent seats, inflight virtual reality, and radio frequency identification tags for tracking luggage. To meet the research goals, a structured survey was designed and distributed among Egyptian frequent travelers in EgyptAir. A total of 311 complete surveys were collected and analyzed. Results indicated the high interest of Egyptian passengers in using the digital aircraft cabins in EgyptAir due to its significant impact on improving their inflight experience. Furthermore, analyses revealed the high intention of Egyptian passengers to pay to use inflight virtual reality and futuristic intelligent seats. However, they showed a moderate intention to pay to use radio frequency identification tags for tracking luggage.