Review of: "Relationship Marketing for Obtaining and Retaining Customers in Clothing Stores in Bento Gonçalves"

The literature review covers various aspects of marketing, digital marketing, and customer relationship management (CRM), providing a good theoretical foundation for understanding relationship marketing's significance in the competitive market of clothing retail. However, it could benefit from more direct alignment with relationship marketing strategies specific to retail and customer retention practices in the clothing sector. The connection between the reviewed literature and the article's focus on clothing stores in Bento Gonalves feels somewhat broad and could be strengthened by including studies or theories directly related to the retail industry.