ABILITY TO DO FOR SELF. A RURAL COMMUNITY’S VIEW OF THE IMPORTANCE OF CAPACITY BUILDING IN SUSTAINABLE TOURISM DEVELOPMENT

This article investigates the importance of capacity building aimed at enhancing community participation in the development of tourism in rural areas. The article was undertaken through the employment of a qualitative research approach, using semi-structured interview, which were then analysed using NVivo system, version 11, thereby producing a comprehensive observation report that allowed for presentation and discussion of the findings. The article found a common narrative indicating a chronic lack of capacity within the village to develop tourism that can sustainably support the livelihood of members of the community.