27 publication(s) trouvée(s)
Article scientifique
Students as customers of higher education: Perceptions of South African students
An increase in the number of privately-owned higher education institutions (HEIs) in South Africa has created greater competition among private …
Article scientifique
Market and entrepreneurial orientations as predictors of small and medium enterprises’ performance in the COVID-19 era
The COVID-19 pandemic affected all sectors of the economy, including small and medium enterprises (SMEs). However, it has been observed …
Article scientifique
The flip side of multi-level marketing: A diagnosis of factors leading to the mass uptake of unregulated pyramid schemes in South Africa
This study sought to diagnose the factors leading to the mass uptake of unregulated pyramid schemes in South Africa. The …
Article scientifique
Effect of celebrity endorsers’ attributes on purchase intentions in South Africa
Celebrity endorsement is the most used strategy since consumers value celebrities in advertisements. Organizations invest in celebrity endorsements in the …
Article scientifique
Modeling the factors that explain customer loyalty in retail banking
Literature suggests that achieving adequate customer loyalty is a significant determinant of growth and profitability. However, in South Africa, there …
Article scientifique
Tackling the ‘death’ of brick-and-mortar clothing retailers through store atmospherics and customer experience
The threat of online shopping propels brick-and-mortar retailers to innovate and design their retail atmosphere to create unforgettable shopping experiences …
Article scientifique
The role of e-banking as a marketing tool
Banks and financial services providers can make use of electronic tools in marketing their products and services. The role of …
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