HA
Haidar Almubarak

Publications (4)

LEVERAGING AI AND USER-GENERATED CONTENT IN SPORT TOURISM: HOW ENGAGEMENT AND FAMILIARITY DRIVE PURCHASE INTENT FOR FOOD BRANDS IN EMERGING MARKETS
Article scientifique · 2026
THE INFLUENCE OF USING INFORMATION TECHNOLOGY COMPETENCIES ON ENVIRONMENTAL IT PERFORMANCE IN THE HOSPITALITY AND TOURISM: THE ROLE OF GREEN HRM PRACTICES
Article scientifique · 2026
EVALUATING THE INFLUENCE OF GEO-TARGETED ADVERTISING ON PURCHASE INTENTION IN SPORT TOURISM: TRUST AS A KEY MEDIATOR IN F&B MOBILE APPLICATIONS
Article scientifique · 2026
THE NEXUS BETWEEN GREEN TRANSFORMATIONAL LEADERSHIP AND HOTEL EMPLOYEES' NON-GREEN BEHAVIOR: THE MEDIATING ROLES OF GREEN WORK ENGAGEMENT AND GREEN KNOWLEDGE SHARING
Article scientifique · 2025

Domaines principaux

Sciences économiques et de gestion2 Sciences sociales et comportementales1 Sciences mathématiques et statistiques1 Informatique et sciences numériques1

Statistiques

Consultations2
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