Role of normative commitment in fostering university employees’ commitment

A study investigated how normative commitment leads to employee commitment in a South African University. The literature review was conducted on the concepts of employee commitment, normative commitment, and employee commitment in a university setting. An explanatory research design was adopted together with a deductive research approach. Quantitative methodological was chosen to determine the common characteristics of the respondents, and a survey by means of a questionnaire was used to collect data, while descriptive statistics, t-test, and ANOVA (analysis of variance) were conducted on IBM SPSS, Version 26. Findings suggest that none of the tested variables (gender, age, qualification as well as years in an organisation) influences commitment. This led to the conclusion that normative commitment does not influence employee commitment in that institution. Recommendations to include different variables to test normative commitment have been formulated, involving many other higher learning institutions.