Strategic Options for Improved Organizational Performance in the Nigerian Telecommunication Industry: Miles and Snow Approach

Telecommunications companies in Nigeria have formulated policies that could enable them to cope with the global challenges. However, most of them have not really employed strategic options that could enable them to cope with the changing condition. The main objective of this study is to examine the effect of Miles and Snows strategies which is considered the major approach that could promote competitiveness in the industry to enable them manage and survive challenges. The study adopted survey research design and population is 7,567 staff of four major service providers MTN, Airtel, Globacom and 9Mobile with sample size of 380. Judgemental and stratified random sampling techniques were used to select participants for the study. Out of the 380 distributed questionnaires, 369 were retrieved. The study reaffirmed the efficacy of Mile and Snow's competitive strategy. It was recommended that Telecom Company should adopt prospector, analyzer, and defender strategies to improve their performances.