DEMONSTRATING HOW A HIGH- GROWTH FRAMEWORK COULD BE USED TO ASSIST A SOCIAL ENTERPRISE TO IDENTIFY GROWTH FACTORS AND IMPROVE SUSTAINABILITY

Social enterprises are critical players in economic growth and service delivery. This article presents a tool that helps to identify the aspects that affect the sustainability of social enterprises. The tool is based on a framework that identifies high-growth factors and that uses the CRISP-DM (Cross-industry standard process for data mining) methodology and mutual information analysis to develop a practical tool to support social enterprises’ viability and sustainability. The tool was applied to a case study to exemplify how practitioners and business owners could use it. In addition, this article shows how scholars could gain additional insights from data that had been previously analysed using a different methodology