SS
Samar SHILBAYEH

Publications (2)

LEVERAGING AI AND USER-GENERATED CONTENT IN SPORT TOURISM: HOW ENGAGEMENT AND FAMILIARITY DRIVE PURCHASE INTENT FOR FOOD BRANDS IN EMERGING MARKETS
Article scientifique · 2026
THE INFLUENCE OF USING INFORMATION TECHNOLOGY COMPETENCIES ON ENVIRONMENTAL IT PERFORMANCE IN THE HOSPITALITY AND TOURISM: THE ROLE OF GREEN HRM PRACTICES
Article scientifique · 2026

Domaines principaux

Sciences sociales et comportementales1 Sciences économiques et de gestion1

Statistiques

Consultations1
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