AR
Abdullah Saad Rashed

Publications (2)

LEVERAGING AI AND USER-GENERATED CONTENT IN SPORT TOURISM: HOW ENGAGEMENT AND FAMILIARITY DRIVE PURCHASE INTENT FOR FOOD BRANDS IN EMERGING MARKETS
Article scientifique · 2026
EVALUATING THE INFLUENCE OF GEO-TARGETED ADVERTISING ON PURCHASE INTENTION IN SPORT TOURISM: TRUST AS A KEY MEDIATOR IN F&B MOBILE APPLICATIONS
Article scientifique · 2026

Domaines principaux

Sciences sociales et comportementales1 Sciences mathématiques et statistiques1 Informatique et sciences numériques1

Statistiques

Consultations2
Téléchargements0