AB
Ayesha Lian Bevan-Dye

Publications (5)

Self-esteem, need for achievement, risk-taking propensity and consequent entrepreneurial intentions
Article scientifique · 2024
Ascertaining the antecedents of Generation Y consumers’ perceived utility of celebrity influencers’ fashion content on Instagram and consequent fashion brand predispositions and purchase intentions
Article scientifique · 2023
Factors influencing Generation Y male students’ fashion leadership: A marketing case
Article scientifique · 2022
Antecedents of attitudes towards and usage behavior of mobile banking amongst Generation Y students
Article scientifique · 2017
Influence of perceived integrity and perceived system quality on Generation Y students’ perceived trust in mobile banking in South Africa
Article scientifique · 2017

Domaines principaux

Sciences économiques et de gestion2 Sciences mathématiques et statistiques2 Informatique et sciences numériques2 Sciences sociales et comportementales1

Statistiques

Consultations11
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