JW
Johannes A. Wiid

Publications (12)

Small and medium-sized enterprise brand development in an emerging economy: The view of the owner/manager
Article scientifique · 2024
THE PERCEIVED VALUE OF BRAND BUILDING: DO SMALL AND MEDIUM ENTERPRISES IN SOUTH AFRICA RECOGNISE ITS VALUE?
Article scientifique · 2023
What makes a good leader: the context of the retail industry in South Africa
Article scientifique · 2023
Is retail leadership what the economy needs today? Key factors for effectiveness
Article scientifique · 2022
Obstacles faced by owners of township micro, small and medium enterprises to acquire funds for survival and growth (2010-2020)
Article scientifique · 2021
Consumer perceptions of real-time marketing used in campaigns for retail businesses
Article scientifique · 2021
Is the use of mobile health apps healthy or toxic to consumers?
Article scientifique · 2020
SMEs: do they follow a shotgun or rifle approach when it comes to target marketing?
Article scientifique · 2016
Small-business marketing in Soweto, the importance of the human touch
Article scientifique · 2016
SMEs and product mix decisions: fact or fiction
Article scientifique · 2016
The importance of human resources management for small businesses in South Africa
Article scientifique · 2016
The use of traditional marketing tools by SMEs in an emerging economy: a South African perspective
Article scientifique · 2016

Domaines principaux

Sciences économiques et de gestion10 Sciences sociales et comportementales1 Sciences de la santé1

Statistiques

Consultations18
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