MM
Mercy Mpinganjira

Publications (5)

Measurement properties of the construct of the code of ethics content: The South African experience
Article scientifique · 2018
Application of the Technology Acceptance Model and the Technology–Organisation–Environment Model to examine social media marketing use in the South African tourism industry
Article scientifique · 2018
Social media in tourism: Establishing factors influencing attitudes towards the usage of social networking sites for trip organisation
Article scientifique · 2017
Antecedents of citizenship behaviour in online customer communities: An empirical investigation
Article scientifique · 2016
Influencing consumer engagement in online customer communities: The role of interactivity
Article scientifique · 2016

Domaines principaux

Sciences sociales et comportementales3 Sciences mathématiques et statistiques1 Informatique et sciences numériques1 Sciences de l'information et de la communication1

Statistiques

Consultations8
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