COULD DIGITAL UBUNTU BE THE SOUTH AFRICAN VERSION OF INDUSTRY 4.0?

Advanced technologies are satisfying the demands of individuals and of industry. But what about employees? Various organisations have begun to explore adopting new technologies and increasing employee buy-in. ‘Digital Ubuntu’ is a newly coined term that describes collaborating with each other to solve a problem digitally. This discussion paper aims to explore the use and unpack the implications of using the term “Digital Ubuntu” around the adoption of advanced technology in South Africa. This paper concludes that Digital Ubuntu could significantly impact employee buy-in, the adoption of advanced technology, and policymaking. This study offers direction for further exploration of Digital Ubuntu.