DIE TOEPASSING VAN DIE K3-MODEL OP DIE TELEVISIETEKS 'COLOUR TV'

There are very few instruments of use for the editing of multimedia television scripts. Commissioning editors are responsible for both quality assurance and quality control. Where quality control is a retrospective process, quality assurance is intended to anticipate problems that might occur in order to rectify them during the production process. This article examines the applicability of Renkema’s CCC model as adapted by Carstens and Van de Poel to a particular television script, namely the first episode of the television show Colour TV. In spite of the generous budget allocated to the show, the length of time spent on content development, the large production team as well as the favourable time-slot in which it was broadcasted, the show did not do well. Instead of being the flagship series it was meant to be, research indicates that it confused and offended its intended audience, namely the Afrikaans speaking coloured people of South Africa. By analising the first episode of the series using the adapted CCC model, it is shown that the show failed in as far as the text type, as well as aspects of the content, the structure, and to a certain extent the formulation were concerned. The CCC model proved to be a handy but clumsy instrument for use by commissioning editors. Consequently it is suggested that the model be simplified for editing television scripts.