The Sustainability of Using Domestic Tourism as a Post-COVID-19 Recovery Strategy in a Distressed Destination

Abstract Tourism is a critical contributor to the gross domestic product, especially among developing countries like Zimbabwe. Zimbabwe is a tourist destination that relies more on international travellers, a market which has been affected by the novel coronavirus. The purpose of this study is to establish the perceptions of domestic travellers and tourism managers on the sustainability of using domestic tourism as strategic responses to the impacts of the coronavirus. This study employs a qualitative methodology to examine the perceptions of the demand and supply side regarding the recovery options for Zimbabwean tourism post-pandemic. Online interviews with demand and supply participants were conducted. Data were analysed using thematic analysis, and the results were discussed. Results show that domestic tourism as a recovery option is unstainable due to the challenges that Zimbabwe is facing, beyond the coronavirus.