7 publication(s) trouvée(s)
Article scientifique
From Browsing to Buying More: The Journey of Cross-Selling and Upselling in E-Commerce
Background: The rapid growth of e-commerce has positioned algorithm-driven recommendation systems, such as cross-selling and upselling, as key tools for …
Article scientifique
Green Marketing Strategies and Consumer Purchasing Behavior: Moderating Role of Environmental Awareness Among Supermarket Consumers in Lagos State
Background: The Nigerian retail industry has grown substantially in the last ten years, especially in Lagos. There is a growing …
Article scientifique
Local Escapes: Decoding the Staycationer Mindset Across Generations
Background: Staycation, a tourism trend emerging in response to changing lifestyles, global crises, and increasing sustainability awareness, is transforming traditional …
Article scientifique
Understanding Consumer Value Dimensions in the Usage of Residential Solar Energy Among Generation Z
Background: Renewable energy transition has become one of the world’s top priorities in the global effort to curb energy poverty. …
Article scientifique
The Role of Parent-child Relationship in Parental Financial Teaching and Financial Behaviour of Students
Background: The parent-child relationship plays a crucial role in facilitating financial socialisation and has been found to influence students' financial …
Article scientifique
An Empirical Appraisal of Electronic Service Quality, Customer Satisfaction and Behavioral Intentions within Online Shopping in South Africa
Over the years, service quality has been a topic that has continued to garner a lot of interest. This study …
Article scientifique
Self–Brand Connection and the Decision to Purchase Counterfeit and Original Luxury Brands in Tanzania
The research employed the method of Perceived Counterfeit Detection (PCD) to determine the significance of individuals' considerations in determining their …