Domaines / Sciences économiques et de gestion / Marketing / Marketing numérique

Marketing numérique

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Publications

1 publication(s) trouvée(s)
Article scientifique
AI-Powered personalization vs. blockchain-based privacy: a systematic literature review of consumer trade-offs in digital marketing
Introduction AI drives hyper personalization in digital marketing while blockchain offers privacy and security. This review addresses the tension between …
2026 Open Access