73 publication(s) trouvée(s)
Article scientifique
Cultural values and AI influencers: how trust and attachment drive decision confidence among consumers in the beauty and fashion market
Introduction AI influencers are increasingly used in beauty and fashion marketing, but evidence on what drives consumer trust in emerging …
Article scientifique
Media framing of Violence Against Women and Girls in Egypt: a feminist critical discourse and framing analysis of news coverage (2020–2024)
This research critically examines the framing of Violence Against Women and Girls (VAWG) in Egyptian mainstream news media between 2020 …
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When sadness has no name: communication, culture, and the social construction of postpartum depression in northern Nigeria
Introduction Postpartum depression (PPD) is a poorly identified condition in Northern Nigeria, where the understanding of emotional distress is processed …
Article scientifique
Correction: Why mobilisation is not enough: the cost-concession threshold and digitally enabled collective action in authoritarian and semi-authoritarian contexts
Article scientifique
Managing cultural differences in digital interpersonal communication
Understanding Cultural Differences in Digital Interpersonal Communication. In an increasingly globalised and technologically mediated world, understanding cultural differences in digital …
Article scientifique
Correction: Network signals as national proxies: an analytical demonstration of social signal amplification theory in Nigeria’s pre-electoral context
Article scientifique
Decoding the digital purchasing decision: a psychological study of consumer behavior towards food products through social media platforms within the framework of the S-O-R model
Introduction The current study is set amid modern marketing strategies; whereby digital platforms are employed to shape customer behavior towards …
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A systematic review of gendered access to climate information through community radio in Africa
Introduction Community radio has been widely promoted as an accessible and inclusive medium for disseminating climate information. However, no systematic …
Article scientifique
Network signals as national proxies: an analytical demonstration of social signal amplification theory in Nigeria's pre-electoral context
How do young adults form beliefs about what most of their fellow citizens think? This paper develops and conducts an …
Article scientifique
Factors associated with men's family planning discussions with health workers in Ghana
Background In Ghana, where male involvement in reproductive health remains low despite a high unmet need for family planning, discussions …
Article scientifique
Why mobilisation is not enough: the cost-concession threshold and digitally enabled collective action in authoritarian and semi-authoritarian contexts
Digital mobilisation theory has made substantial advances in explaining how social movements scale in speed and scope through networked communication …
Article scientifique
Anger arouses, persuasion unites: an experimental test of the anger-cohesion distinction in Nigerian partisan political communication
This study reports a between-subjects experiment testing the Reciprocity of Outrage Theory (ROT), which proposes that political messages designed to …
Article scientifique
Influence in the caption: how mega influencers use language in sponsored Instagram posts
Background/Introduction The success of influencer marketers' posts on social media often hinges on the influencer's ability to resonate with their …
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Analysing visual narratives: the representation of floods through photojournalism in the context of disaster reporting
Flooding incidents in KwaZulu-Natal (KZN), South Africa, have increased significantly since the 20th century, with the April 2022 floods regarded …
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Mediating peace: community radio as a tool for dialogue during conflict
Introduction Community radio as grassroots media platforms play a critical role in fostering peace, understanding, and cooperation in times of …
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Digital cause-related marketing and consumer response: the role of perceived brand–cause fit in femvertising contexts
As femvertising has gained increasing attention both in Tunisia and globally, it can be defined as a marketing and communication …
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The struggle for epistemic justice: a case of Tumbukas among the Chewa establishments in Malawi
This study aimed to understand and explain how power dynamics and cultural dominance shape marginalization of Tumbukas’ traditional knowledge, identity …
Article scientifique
Integrating artificial intelligence across the marketing process framework: an empirical study in an emerging economy
Introduction Artificial Intelligence (AI) is reshaping the global business landscape by transforming how organisations approach marketing. Despite its growing adoption, …
Article scientifique
How communicative trust shapes cognitive trust
This paper introduces the concept of communicative trust, defined as trust in a speaker's cooperative linguistic behavior. Communicative trust is …
Article scientifique
The dialectics of media and information literacy with information disorder in the post-truth digital era: a multi-level theoretical and critical analysis
Information disorder in the post-truth digital environment poses urgent challenges to epistemic agency and democratic discourse, demanding theoretically robust frameworks …
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